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The Chewjitsu Podcast

May 15, 2023

On this episode of the podcast, we are joined by Origin and Jocko Fuel CEO and BJJ black belt, Pete Roberts.

Pete discusses the process of growing a company, what happened to manufacturing in the U.S., what it's like meeting with big business executives and what Pete has learned from them, how the mission of Origin evolved over the years, the challenges that come with growing numerous companies, the most important aspects of a business, the value of creating and utilizing a "brand book," the 2 things that kill a company, the biggest challenge in scaling a business, and what is on the horizon for Origin including a new documentary, new Jiu-Jitsu gear, hunting gear, and clothing.

Check out all of Origin's new apparel at

Thanks to the podcast sponsors:

Charlotte's Web CBD.

Head over to and use the promo code Chewjitsu30 to get 30% off of your total purchase.

Epic Roll BJJ.

Check out and use the promo code Chewjitsu20 to get 20% off of your total purchase.


Check out and use the promo code Chewjitsu20 to get 20% off and free shipping!

Check out podcast exclusives including conversations with guests, Q&A sessions, and tons more at